Privacy Policy

Butter Men is committed to handling personal data responsibly and transparently. This Policy explains how personal data is collected, used, stored, shared and otherwise processed when you use Butter Men’s AI wingman, practice simulations, AI dating coach, confidence-building exercises and related features.

1. Scope and application

This Privacy Policy applies to the Butter Men mobile application and all Butter Men-powered AI coaching, chat practice, scenario simulations, confidence exercises, progress tools, subscriptions, support channels and related services (collectively, the “Services”).

This Policy should be read together with the Butter Men Terms of Use, subscription and payment terms, safety rules and any feature-specific notice shown when personal data is collected or used.

2. Who we are and our data role

Butter Men is operated by Neosophical Labs Private Limited. Where Butter Men determines why and how personal data is processed, it acts as the data fiduciary or controller under applicable law. Service providers process data only for defined purposes and subject to appropriate contractual, technical and organizational safeguards.

3. Nature of Butter Men and AI-enabled features

Butter Men provides AI-powered tools that may allow users to practice conversations across different dating or social situations, interact with an AI dating coach, receive suggested responses or feedback, complete confidence-building exercises and review progress over time.

Practice partners, simulated characters, scenarios and coach responses are generated by software. They are not real people, real dates, prospective partners or licensed professionals. Any resemblance to an actual person is incidental unless a feature expressly states otherwise.

AI outputs may be incomplete, inaccurate, repetitive, unsuitable or inconsistent. Users remain responsible for their real-world conduct, communications, decisions, consent, safety and compliance with the rules of any third-party dating or social platform they use.

4. Personal data we may collect

Depending on how you use the Services, we may collect the following categories of personal data:

5. Information concerning other people

You should upload or submit another person’s messages, images, profile details or other personal information only where you are lawfully permitted to do so. Share only the minimum information necessary for the feature. Do not submit intimate, confidential, financial, health, identity-document or other highly sensitive information about another person without authorization.

Butter Men may provide tools to crop, redact or remove identifying information, but you remain responsible for the content you submit and for respecting privacy, confidentiality and consent.

6. How we use personal data

• create, authenticate, maintain and secure user accounts;
• provide AI coaching, practice conversations, simulated dating situations, confidence exercises and progress features;
• generate and personalize responses, feedback, missions, recommendations and learning experiences;
• maintain conversation continuity, preferences and subscription status;
• process subscriptions, renewals, transaction records and payment-failure refunds;
• send receipts, security alerts, service notices, renewal reminders and permitted marketing communications;
• detect fraud, misuse, harassment, harmful content, policy violations, security incidents and technical errors;
• evaluate and improve product quality, safety, accessibility and performance, using aggregated or de-identified data where reasonably possible; and
• comply with legal, regulatory, tax, accounting, audit, enforcement and risk-management obligations.

7. AI processing and product improvement

Butter Men uses automated systems and artificial intelligence to interpret user inputs and generate coaching, simulated conversations, feedback and other outputs. This requires relevant inputs and conversation context to be processed by Butter Men systems and, where applicable, contracted AI, cloud or infrastructure providers.

Butter Men will not use identifiable private chat content to train general-purpose AI models unless this is clearly disclosed and a lawful basis, including consent where required, is obtained. We may use user feedback, aggregated statistics, safety signals and de-identified or anonymized information to evaluate and improve the Services.

AI outputs do not make decisions having legal or similarly significant effect. Users should independently assess suggestions before sending them to another person and should never use Butter Men to deceive, impersonate, pressure, manipulate, harass or violate another person’s boundaries.

8. Security, encryption and confidentiality

Butter Men uses reasonable technical and organizational safeguards designed to protect personal data. User data and private content are encrypted in transit and at rest using industry-standard controls where supported by the relevant system.

Access to private user content is restricted by role, logged and permitted only where technically necessary and lawfully justified, such as when a user requests support, to investigate abuse or security incidents, to restore service or to comply with a binding legal obligation. No online system can be guaranteed to be completely secure, and users must protect their credentials and devices.

9. Legal grounds for processing

We process personal data on grounds permitted by applicable law, including consent, performance of a service requested by you, specified legitimate uses, protection of users and platform integrity, and compliance with legal obligations. Where processing is based on consent, you may withdraw consent for future processing without affecting processing already carried out lawfully.

10. Sharing and disclosure

We do not sell personal data. We may disclose limited personal data only as reasonably necessary to:

• cloud hosting, payment, communications, analytics, security, customer support, AI infrastructure and other contracted service providers acting for defined purposes;
• banks, app stores, payment gateways and payment processors, including Razorpay, its acquiring bank and other payment participants, to complete transactions, manage subscriptions, detect fraud and resolve payment failures, reversals and chargebacks;
• professional advisers, auditors, insurers, investors or acquirers in connection with legitimate business, financing, diligence or restructuring activities;
• law-enforcement authorities, regulators, courts or other authorized recipients where required by law or necessary to protect rights, safety and platform integrity; and
• other recipients where you expressly direct or consent to the disclosure.

11. International transfers

Butter Men and its service providers may process or store personal data outside India. Where cross-border processing occurs, we use appropriate contractual, organizational and technical safeguards and comply with restrictions imposed by applicable law.

12. Data retention

We retain personal data only for as long as reasonably necessary to provide the Services, manage subscriptions, preserve security and fraud records, resolve disputes, enforce agreements and satisfy legal, tax, accounting or regulatory obligations. Retention periods may vary by data type and purpose.

• account information is generally retained while the account remains active and for a reasonable period afterward;
• chat and practice history may be retained to provide continuity and progress features, subject to available deletion controls and lawful retention requirements;
• payment and subscription records may be retained for accounting, tax, fraud-prevention and dispute-resolution purposes; and
• safety, complaint and enforcement records may be retained for as long as reasonably necessary to investigate or defend claims.

Where reasonably possible, personal data is deleted, de-identified or anonymized when it is no longer required.

13. Your rights and choices

Subject to applicable law, identity verification and legitimate exceptions, you may request access to or correction of your personal data, deletion of your account or data, withdrawal of consent for future processing, and information regarding grievance redressal. You may also opt out of marketing communications and adjust available personalization or history settings.

To exercise a privacy right, contact aloha@ahoum.com or use an available in-app request flow. We may request reasonable information to verify your identity, authority and the scope of the request.

14. Subscriptions, renewals, cancellation and refunds

Butter Men operates on a subscription model. The Company may offer weekly, monthly, annual or other subscription plans, bundles, introductory periods, promotional prices or feature limits at its discretion. Current prices, taxes, billing frequency, renewal terms and included features will be displayed before purchase.

Unless expressly stated otherwise at checkout, subscriptions may renew automatically through the relevant app store or payment provider until cancelled. Cancelling a subscription prevents future renewal but does not reverse or refund a completed purchase and does not necessarily end access before the close of the already-paid billing period.

Once a subscription or purchase has been completed, it cannot be revoked, reversed or refunded except where the Company specifically approves a refund, where the applicable app store or payment provider grants one under its rules, or where a refund is required by non-waivable law. No refund or pro-rata credit will be provided merely because a user cancels midway through a billing period, does not use the Services, is dissatisfied with an outcome, or no longer wishes to continue.

If a payment fails, is reversed, or a user’s account is debited without the corresponding subscription or entitlement being successfully activated, the deducted amount will be reversed or refunded to the original payment method within 14 business days, subject to the timelines and processes of the bank, card network, app store, Razorpay, its acquiring bank or other payment service provider. Users should contact aloha@ahoum.com with the order or transaction reference if the amount is not restored within that period.

Payments made on the Butter Men website are processed through Razorpay. The availability of payment methods and the processing of transactions remain subject to the policies, risk controls and approval of Razorpay, its acquiring bank and other relevant payment participants. Butter Men does not store complete card numbers, CVV data, UPI PINs or banking passwords; such information is handled by the relevant regulated payment provider, including Razorpay, under its own terms and privacy policy.

The Company may change plans, pricing or included features prospectively. Where required, users will be notified before a changed renewal price takes effect and may cancel before the next renewal.

15. No guarantee of dating outcomes

Butter Men is only a support tool in a user’s personal development and dating journey. Butter Men does not operate a dating marketplace, provide matches or arrange dates. It does not guarantee that a user will receive replies, secure matches, obtain dates, improve a relationship, find a partner or achieve any other romantic, social or personal outcome.

Results depend on many factors outside Butter Men’s control, including the user’s behavior, circumstances, communication, compatibility, consent, third-party platform rules and the independent decisions of other people. Subscription fees purchase access to the Services and not any guaranteed result.

16. Safety and prohibited use

Butter Men is designed to promote respectful, consensual and authentic communication. Users must not use the Services to harass, stalk, threaten, exploit, impersonate or deceive another person; generate discriminatory or abusive content; bypass consent or boundaries; facilitate illegal activity; or violate the terms of a third-party platform.

Butter Men may limit, suspend or terminate access where reasonably necessary to protect users, third parties or the platform. In an emergency or where there is a risk of immediate harm, users should contact local emergency services or an appropriate qualified professional rather than relying on Butter Men.

17. Children’s privacy

Butter Men is intended only for adults aged 18 and above. We do not knowingly permit children to create accounts or use the Services. If we learn that personal data relating to a child has been collected without valid authorization, we may suspend the account and delete or de-identify the relevant data, subject to applicable law.

18. Third-party services and app stores

The Services may link to or integrate with app stores, payment processors, analytics providers, dating platforms, social networks or other third-party services. Those parties process information under their own terms and privacy policies. Butter Men is not responsible for their independent practices, availability or content.

19. Grievance redressal and contact

Privacy, data-protection, subscription or payment grievances may be sent to aloha@ahoum.com. Postal correspondence may be sent to the principal address listed at the beginning of this Policy. Unless a different period is required by applicable law, we aim to acknowledge grievances within 30 days and provide a substantive response within a reasonable period.

20. Governing law and dispute resolution

This Privacy Policy is governed by the laws of India, including applicable provisions of the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, the Information Technology Act, 2000 and other applicable laws and rules.

Subject to non-waivable statutory rights, disputes will be handled in accordance with the dispute-resolution provisions of the Butter Men Terms of Use. For matters not subject to arbitration, and for interim, supervisory or enforcement relief, the courts at Bhopal, Madhya Pradesh shall have exclusive jurisdiction. Nothing in this Policy limits any right to approach a competent statutory authority or regulator where such right cannot lawfully be restricted.

21. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in the Services, subscriptions, law, security practices or business operations. Material changes will be notified through the app, email or other reasonable means. The updated version will display its effective date.

22. Contact

General and privacy / grievance contact: aloha@ahoum.com
Principal address: 10th Floor, Building 4, C Wing, Nesco IT Park, Goregaon East, Mumbai - 400063, Maharashtra, India